Core Competencies & Responsibilities
Marketing programs, sales, and product management support
· Help Marketing team plan, execute, and track marketing programs, including email campaigns, events, social media, and content marketing
· Help the Global Marketing Manager carry out tactics from the Strategic Marketing Plan (digital, social media, advertising, and public relations)
· Respond quickly to sales requests; build and assemble sales kits, press kits, and other tools the sales and product management team needs to reach company goals
· Support new product launches and new business development efforts
· Work with engineers and product specialists to understand product features, technical specifications, and benefits, then turn that into content for assigned projects
· Do market research and identify industry and competitor trends
· Write, proofread, and edit copy for press releases, the website, blog articles, and the internal SharePoint site (BeltLoop), keeping one consistent brand voice
· Maintain and author articles for BeltLoop and the company website blog
· Work with the Marketing team to update and improve digital platforms, including the company website and intranet
· Run social media posts on designated channels, following the social media plan and calendar, to raise brand and service awareness
Photography, video & digital assets
- Assistance as needed with photoshoots and video production for both internal and external audiences, including shot lists and securing products and props
- Assist with visual assets for the website, social posts, and editorial opportunities
- Review and edit visual assets such as flyers, presentations, and reports with the Global Marketing Manager
- Organize and maintain a central digital image library, cataloging all new and existing assets with consistent naming and formats
Trade shows & events
- Assist with designated trade shows around the world, including booth setup, teardown, packing, shipping, and on-site logistics
- Participate in show planning meetings, track inventory, and order collateral and giveaways
Internal communications
· Partner with HR on internal communications plans, employee events, and engagement initiatives
Administrative support & shipping
- Assist with the belt sample program, including preparing labels and ensuring new products are added to inventory and properly labeled
- Pack and ship marketing items as needed for sales, trade shows, and other requests, including coordinating carriers and tracking deliveries
- Provide general administrative support to the marketing team, such as processing purchase orders and invoices, tracking budgets, scheduling, and keeping organized files